Rolex

Folding Clasp

The Datejust was the first self-winding watch to show the date in a window on the dial that jumps out instantly at midnight to ensure that the date is “right” at all times. With its timeless design, perfect time legibility, date window and self-winding movement, this model has remained one of the most popular Rolex watches since its launch in 1945.

The Lady-Datejust model was introduced in 1957. It features all the characteristics of the Datejust model in 36mm, while its 26mm-diameter case makes it particularly suitable for slim wrists.

This **1991** model features a rare dial paved with diamonds and sapphires, a particularly attractive combination. The crystal, with a cyclops lens at 3 o'clock for easy date reading, is made of virtually scratchproof sapphire, and the three-link President bracelet features a Crownclasp clasp.

Beneath the dial is caliber 2135, with stop seconds for precise time setting, and a power reserve of approximately 48 hours.

Hours

Minutes

Seconds

Date

Discover this Rolex Lady Datejust 69179 with a rare diamond and sapphire-paved dial available at our showroom in Geneva.

Datejust

Automatic

White gold

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White Gold

Launched in 1956, the Day-Date was the first watch to simultaneously display the day of the week and the date in separate windows on the dial. Rolex has never concealed its association with influential personalities, including many heads of state, earning this model the nickname “President”.

Reference 18296, produced from 1989 onwards, is one of the most prestigious variations of the Day-Date, made exclusively in platinum. With a diameter of 36 mm, it is distinguished by its diamond-set lugs - a detail that further accentuates its luxurious and exclusive character, and contrasts with the simplicity of the smooth bezel.

Unlike previous generations, this model is equipped with caliber 3155. This automatic movement incorporates a quick-change day and date function via the crown, a major evolution in terms of user comfort. It offers a power reserve of around 48 hours and is chronometer-certified.

The dial of this model may vary from version to version, but it is often offered with precious finishes: diamond hour markers, mother-of-pearl or fine stone dials, and day displays available in several languages, in keeping with Day-Date tradition. This particular model features a dial with diamond hour-markers. Note that dials for platinum models feature larger diamonds than those for gold models. The day display is in English, the most commonly chosen language worldwide.

The **President** bracelet, a signature of the collection since 1956, is a natural accompaniment to this reference. Also in platinum, it features a folding clasp with invisible buckle, offering excellent comfort and a refined aesthetic.

The Rolex Day-Date 18296 is thus an emblematic and particularly refined watch, combining prestige, technical innovation and horological excellence.

Silver

Discover this rare Rolex Day-Date 18296 Platinum with gem-set lugs available at our showroom in Geneva.

Day Date

Platinum

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Audemars Piguet

Pin buckle

Audemars Piguet was a pioneer in ultra-thin movements. And this model, reference 5273ST, is the perfect example. Made of stainless steel, this watch reflects Audemars Piguet's taste for discreet and refined haute horlogerie, long before the Royal Oak popularized the concept of luxury in steel.

Its 34 mm case with rounded lines illustrates a perfect balance between classicism, modernity, and timelessness. The slimness of the case, only 6.3 mm thick, the straight lugs, and the delicately chamfered bezel highlight the craftsmanship of the Le Brassus manufacture. The silver dial, punctuated with applied baton hour markers and slender blackened steel hands, expresses understated elegance, reinforced by its perfectly symmetrical design.

At the heart of the watch, beneath the screw-down case back, beats the legendary 2120 automatic caliber, one of the most admired movements in fine watchmaking. Designed in 1967, this caliber, barely 2.45 mm thick, was then the world's thinnest self-winding movement with a central rotor, a record it held for several decades. Despite its extreme thinness, it stands out for its exceptional reliability and its rotor mounted on ruby rails, ensuring exemplary precision and fluidity.

The watch comes with an extract from the Audemars Piguet archives.

Discover this rare Audemars Piguet Calatrava 5273ST in steel, available at our showroom in Geneva.

Classic

Extract of the archives

Leather

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Steel

This Rolex Datejust 31 ref. 68279 perfectly embodies the discreet and timeless elegance of the Datejust collection. With its 31 mm 18-carat white gold case, fluted bezel, and President bracelet, it combines refinement, comfort, and prestige in a more compact format, ideal for a slender wrist.

Introduced in 1989, the Ref. 68279 is part of the modern Datejust line, while retaining the essence of the model launched in 1945: a date display at 3 o'clock, changing instantly at midnight, and a design with remarkable readability.

This model features a sapphire crystal for greater scratch resistance and a screw-down crown ensuring water resistance to 100 meters, iconic features of the Oyster case. Inside beats the automatic caliber 2135, a movement renowned for its precision and reliability, certified as an Official Chronometer (COSC). This caliber, derived from the legendary 3035, is distinguished by its compact size and remarkable efficiency.

With its understated elegance, the Datejust 31 ref. 68279 represents the quintessence of Rolex style: robustness, precision, and timeless refinement—a timepiece that is both a jewel and an instrument, designed to last for generations.

The watch comes with its box, outer box, original warranty (date of sale 1997), manuals, and tags.

Discover this beautiful Rolex Datejust 31 68279 Full Set available at our showroom in Geneva.

Outer box

Original papers

Manual

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Patek Philippe

The Patek Philippe Calatrava 2525 is one of the most accomplished interpretations of the elegant, architectural style developed by the manufacturer in the mid-1950s. Introduced in 1953, it stands out for its construction, which was rare for the time: a concave bezel, a crown integrated into the case, and above all, faceted and sculpted lugs, the signature feature of cases made by Wenger (key no. 1). Measuring 36 mm in diameter and only X mm thick, it embodied a modern aesthetic for its time and remains one of the most sought-after vintage Calatravas today.

The first series, produced in very small quantities, is recognizable by its clipped case back, which was replaced a few years later by a screw-down case back to improve water resistance. However, all share the same refined construction, and only about thirty examples have been recorded, all configurations combined.

The dial, manufactured by Stern Frères, features faceted dagger-shaped applied hour markers, the number 12 applied at 12 o'clock, and a small seconds dial at 6 o'clock. The inscriptions, hand-engraved and then enamelled in black, are perfectly visible and raised, symbolizing the craftsmanship excellence of those years. The dauphine hands provide a subtle balance, typical of Patek Philippe models from the 1950s. 

The watch is powered by the manual caliber 10-200, an ultra-thin movement bearing the Poinçon de Genève, renowned for its precision and quality of finish.

The watch comes with its extract from Patek Philippe.

Small second

Discover this rare Patek Philippe Calatrava reference 2525 available at our showroom in Geneva.

Calatrava

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Yellow Gold

Cartier

The Tank Louis ref. 96065, introduced in the 1980s, replaced the previous ref. 78086 and was a direct descendant of the Tank known as the “Louis Cartier.” 
The white enamel color dial of the previous generation was replaced by a guilloché decoration. All the other characteristic features were retained: elongated Roman numerals, a minute track, blued hands and the classic crown adorned with a blue cabochon. The rectangular case, made of yellow gold, has balanced and highly refined proportions, measuring 23 × 30 mm, in the grand tradition of Cartier's ultra-thin city watches.

This ‘ultra-thin’ model is equipped with the Cartier 96 caliber, a derivative of the Frédéric Piguet Cal. 21 caliber, which allows for a case thickness of only 4.2 mm. It is also one of the ‘Pre-CPCP’ models produced before the launch of the ‘Cartier Paris Collection Privée’ in 1998. This collection revisits Cartier's archives, bringing back into fashion historic models that had been overlooked for years, from the Tortue to the Tank Basculante.
Models prior to the CPCP do not bear the word “Paris” under the Cartier signature at 12 o'clock and feature the signature “Swiss Made” at 6 o'clock instead of “Swiss.”

While the Cartier Tank Collection Privée models are more famous, this 96065 is a lesser-known model that laid the foundations for this collection, while remaining faithful to the spirit of the historic Tank watches. 

Cream

Rare Cartier Tank Louis Extra-Thin 96065 Pre-CPCP in yellow gold available in our showroom in Geneva.

Tank

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The Rolex Cosmograph was launched in 1963 for racing drivers, and the “Daytona” signature appeared a year later when Rolex became a sponsor of the 24 Hours of Daytona race in Daytona Beach, Florida. 

As for the model presented here, the Rolex Cosmograph Daytona ref. 16520 was launched in **1988**, completely redesigned from its predecessor with a larger 40 mm case and a sapphire crystal that increased its water resistance to **100** meters. At that time, it became Rolex's first automatic chronograph with the caliber 4030. It is interesting to note that the automatic movement does not come from Rolex but is based on Zenith's famous El Primero caliber, originally designed in 1969 after a race between several manufacturers to design the very first automatic chronograph movement. Rolex modified the movement to, among other things, increase the power reserve and lower the frequency.

This particular example belongs to the “**A series**” from **1999** and features a **Luminova** dial, which is consistent with the late production of this reference. 

To top it all off, this watch comes in NOS (New Old Stock) condition with a **complete** set including its box, outer box, original Rolex warranty, warranty manual, manual, card holder, and tags.

Black

Chronograph

Discover this superb Rolex Daytona Zenith 16520 NOS full set from 2000 with a white luminova dial, available at our showroom in Geneva.

Daytona

Stainless steel

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The first Rolex with a second time zone was launched in 1954 under the reference Rolex GMT-Master 6542. This watch was developed in collaboration with the American airline Pan Am to meet the needs of pilots who crossed several time zones in a single trip.

Unveiled in 1981, the reference 16750 had a short production run of eight years, making it much rarer than the reference 1675, which was produced for 20 years. The distinctive feature of this reference is the quick date adjustment, an important function made possible by the introduction of the new caliber 3075. 

The term “transitional” used for this model comes from the significant variations in the dial that occurred throughout its production: matte to glossy dials.
The early versions, as seen here, have the same matte dial as the later 1675s, a black dial with tritium-painted hour markers and the text “Oyster Perpetual” under “Rolex.” 
Around 1984/85 and for a short period, a glossy dark black dial appeared with applied white gold hour markers and the text “Oyster Perpetual” under “Rolex.” 
Shortly thereafter, the same glossy dial featured the word “Date” in the text “Oyster Perpetual Date” under “Rolex,” as on modern versions of the GMT collection.

Matte dials were often replaced with glossy dials during servicing, making them all the more rare. 

Découvrez notre Rolex GMT-Master 16750 disponible à notre showroom à Genève.

GMT Master

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Introduced in 1945, the Rolex Datejust marked a major milestone in watchmaking history by becoming the first automatic wristwatch to display the date in a window that changes instantly at midnight. 

Available in a variety of sizes and configurations over the years, the reference 6824 is part of the 31 mm Datejust line, an intermediate size particularly appreciated for its harmonious proportions, reflecting the classic Rolex aesthetic of the period.

The 31 mm yellow gold Oyster case offers a refined presence on the wrist, while retaining the sporty and robust DNA unique to Rolex. It is paired with a smooth bezel, emphasizing the purity of the design, and a riveted yellow gold bracelet, characteristic of older models. This type of bracelet, recognizable by its riveted sides, gives the watch a historical charm that is highly sought after by collectors.

The dial, with its exemplary legibility, features applied gold hour markers, complemented by the famous date window at 3 o'clock, topped with a Cyclops lens. The whole perfectly illustrates the versatile nature of the Datejust, which is equally at home in formal and everyday settings.

The Datejust 6824 is equipped with the 2030 automatic movement, renowned for its reliability and precision, and has a power reserve of 42 hours.

Champagne

Discover this magnificent Rolex Datejust 31 6824 available at our showroom in Geneva.

Yellow gold

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This yellow gold Patek Philippe stands out among all the brand’s collections. This 1970s model dates from a particularly turbulent period for the watchmaking industry. Indeed, the quartz crisis was shaking things up, and some watchmakers decided to take the opposite approach, relying on their talented artisans to develop more complicated and refined mechanical movements and very bold designs.

The Ref. 3633 we have here features a rectangular case (29 x 34 mm) with horizontal fluting. A version with a removable bracelet exists for this reference, unlike the Ref. 3733, which has a fixed bracelet. This atypical design, both simple and complex, balances superbly with the naturally minimalist onyx dial. The dial contrasts with the yellow gold of the case and highlights the dauphine hands for perfect time-reading.

This model is also equipped with the ultra-thin manual-winding Caliber 177, a derivative of Frederic Piguet’s Caliber 21, used by many renowned watchmakers such as Rolex and Cartier. This movement offers a power reserve of approximately 42 hours.

The watch comes with its Patek Philippe archive certificate (currently on order).

Discover this rare vintage Patek Philippe 3633 in yellow gold with an onyx dial, available at our showroom in Geneva.

Vintage

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Created in 1917 and launched two years later, the Cartier Tank has established itself as one of the most influential watch designs of the 20th century. Inspired by the silhouette of the Renault FT-17 tank, it has stood the test of time, becoming the timepiece of choice for cultural icons such as Princess Diana, Muhammad Ali, and Andy Warhol.

The model we have here is a direct descendant of the Tank known as the ‘Louis Cartier’ and adopts the purest aesthetic of the Tank Louis: a white enamel dial with elongated Roman numerals, a minute track, blued hands, and the classic crown adorned with a blue cabochon. At 6 o'clock, each dial bears the inscription “Swiss” or “Paris.” Those bearing the inscription ‘Swiss’ were sold in the Cartier branch in New York, while those bearing the inscription “Paris” were sold in London and Paris. The rectangular case, made of yellow gold, has balanced and very refined proportions, measuring 23 × 30 mm, in the grand tradition of Cartier's ultra-thin city watches.

The watch is powered by an ultra-thin hand-wound mechanical movement, the P838 caliber, launched in 1962 by Jaeger-LeCoultre and used in Cartier Tank ultra-thin dress watches before being replaced by the ultra-thin 96 caliber movements (based on Piguet 21) in the 1980s and 1990s for ultra-thin versions such as reference [96065](https://geneva.41watch.com/catalogue/cartier/tank/2124-tank-louis-96065-pre-cpcp).

Comes with its original Cartier folding clasp and a Cartier box.

White

Rare Cartier Tank Louis Paris 1970 P838 in yellow gold available at our showroom in Geneva.

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Clasp

The Audemars Piguet “Cobra” ref. 56440BA is a superb testament to the bold design and technical expertise of the 1970s. Crafted in 18-karat yellow gold, it exemplifies an era when the Le Brassus-based maison was experimenting with new case shapes and integrated bracelets, while maintaining a remarkable level of craftsmanship.

The nickname “Cobra” derives from the fluidity of its integrated bracelet, whose perfectly hammered articulated links evoke the scales of the eponymous snake. This term originates from models featuring bracelets made of braided wires and, by extension, applies to those like the model presented here, which contrasts with the “Bamboo” model. The watch, offering exceptional flexibility and comfort, departs from classic dress watch designs and fits perfectly into a 29mm-ellipse-shaped case.

The champagne-colored dial shows a beautiful vertical brushed finish and stands out for its “quiet-luxury” style, featuring 12 applied diamond hour markers and dauphine hands. 

This model is equipped with the ultra-thin quartz caliber ref. 2612.

The watch comes with its Audemars Piguet extract from archives.

Discover this rare Audemars Piguet ‘Cobra’ 56440BA, available at our showroom in Geneva.

Cobra

Quartz

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Introduced in 1972, the first Royal Oak ref. 5402 was designed by one of the most prolific watchmakers, Gerald Genta. Inspired by a diving helmet and designed in a single night, this model was unprecedented at the time: a 39 mm steel case that earned it the nickname “Jumbo” and an impressive price tag of CHF 3,750, more than ten times the price of a Rolex Submariner.

Alongside the production of the iconic Royal Oak, a smaller version of this watch was launched in 1976, the Ref. 4100, the first “mid-size” Royal Oak, with a 35 mm case, offering a more versatile alternative better suited to a wider range of wrists, while retaining the aesthetic DNA of the original model.

The Ref. 4100BA stands out with its 18-karat yellow gold case and bracelet, giving the Royal Oak a decidedly luxurious interpretation for a watch historically designed as a steel sports watch. The octagonal case and integrated bracelet amplify its presence on the wrist, giving the watch a more imposing stature than its dimensions suggest.

This example, manufactured in 1983, features a rare matte gold-colored small tapestry dial, in keeping with the era, and is equipped with the automatic caliber 2123, which has a power reserve of approximately 40 hours and a stop-second mechanism for precise adjustment.

The watch comes with its Audemars Piguet archive extract and has a notable provenance, having been presented at auction at Christie's in May 2022.

Discover this rare Audemars Piguet Royal Oak 4100BA available at our showroom in Geneva.

Royal Oak

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The Daytona model is one of the most iconic Rolex model. Introduced in 1988, this reference is important being the first equipped with an automatic caliber based on the famous Zenith El Primero one. Its diameter of 40mm and its watertightness increased to 100m was a revolution at that time.

Rolex Daytona Zenith 16520 available in our showroom in Geneva.

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The Nautilus is certainly the most well-known model from Patek Philippe. Designed by Gérald Genta who has, among otherss, designed the Audemars Piguet Royal Oak, the Nautilus was introduced in 1976, being the first luxury steel wristwatch of the manufacturer. 

Available in four different sizes, this one the "Boy" size (2nd size) and features rare diamonds blue dial and bezel. The perfect Nautilus for a collector woman.

Blue

Nautilus

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Launched in 1956, the Day-Date was the first watch to display the day and date in an aperture on the dial at the same time. It was also on this occasion that the so-called “President” bracelet was created.
The reference 18038 was produced between 1977 and 1989, is equipped with a sapphire crystal and the caliber 3055 with quick-set date function.

Vintage Watches

Vintage Watches